`SEO` is the practice of improving a website's visibility and ranking in search engine results pages. It involves optimizing various aspects of a website to make it more appealing to search engines and users.

SEO encompasses a range of techniques that helps in the following ways: - **Increased organic traffic**: SEO helps improve your website's visibility, leading to higher organic traffic from search engines. - **Better user experience**: SEO involves optimizing website elements that enhance user experience, such as page speed, mobile-friendliness, and easy navigation. - **Enhanced credibility and trust**: Higher search engine rankings instill confidence and trust in users, as they often perceive top-ranked websites as more reputable. - **Cost-effective**: SEO is a long-term strategy that yields sustainable results without requiring continuous investment in paid advertising.

We can do SEO in the `doc-site`, by giving some properties to the `page` component. The three properties are: - document-title - document-description - document-image

Before we modify the document title by using the first property, we will see that by default, the `page` component's title, becomes the document title.

Therefore, `title` is one way to do SEO. Now we will add the second property `document-description` and give a short and eye-catching description then this description will be added as meta-data in the tags called `og-description` as well `twitter-description`, and in the `description` tag.

Similarly, we can give a specific image that we want the users to see when the URL is shared on social media platforms. For the same, in the `page` component of the doc-site, we add another property called `document-image`. The image provided to this property will be added as the meta-data. You can give any link of an image. Or, if you want to add the image which is in your package, then in that case, give the `https:///path to the image with extension`. So it goes like this: