In their quest to establish their official website, ACME initially chose React to build their website. However, they found themselves facing protracted development timelines. Here's why: ACME, like many growing startups, was a team fueled by fresh perspectives and included newcomers in their domain. Therefore React's JSX syntax and the need for in-depth JavaScript knowledge posed a significant challenge for these newcomers. React, while powerful, primarily focused on the frontend, necessitating ACME in search of additional tools and languages for a complete solution. The absence of native Markdown support in React complicated content integration, while the lack of an integrated design system forced ACME to lean on third-party libraries and delve into custom styling solutions. Even simple features like dark mode implementation often entailed wrestling with intricate custom CSS. These challenges culminated in project delays, underscoring the rigid pace of their development cycle. A substantial portion of these delays resulted from an over-reliance on developers.

In search of efficiency, ACME turned to Webflow, enticed by its reputation for rapid setup. While content management became a breeze, design and functionality aspirations were consistently hampered, leading to constant battles to align either their design or content with Webflow’s rigid framework. For instance, content edits in Webflow could disrupt design layouts, requiring multiple template and page adjustments, increasing the risk of inconsistencies. Webflow's focus on visual web design, although beneficial, sometimes constrained full-stack control and customization options. Furthermore, hosting on Webflow's platform meant potential dependency on the platform's policies and pricing.

Fueled by a desire for a more practical solution, ACME decided to give fastn a chance. Their journey began with a 30-minute training session for the entire ACME team on how to build and manage a fastn powered website. The spotlight then fell on Pooja, ACME’s UX designer, who possessed a deep understanding of the brand and its target audience took up the task to build the ACME website. She explored fastn's [featured page](https://fastn.com/featured/) and selected the [midnight storm](https://fastn.com/featured/landing/midnight-storm-landing/) landing page template. Following the steps in the [User Manual](https://fastn-community.github.io/midnight-storm/index.html), she created a new [GitHub repository](https://github.com/fastn-community/acme-inc) by clicking on `Use this template` button on GitHub. This [guide](https://fastn.com/github-pages/) facilitated the process further. As you can see in the image below, within the [fastn.ftd](https://github.com/fastn-community/acme-inc/blob/main/FASTN.ftd) file, the requisite dependencies like color scheme and typography are already added. This eliminates the need to specify font sizes and colors for individual UI elements and ensures a consistent look and feel across the website. This also streamlines future changes, as all it requires is modifying a few lines of code to add the new [color scheme](https://fastn.com/color-scheme/) and [typography](https://fastn.com/typography/).

The Business Team's insights from a recent meeting have prompted to modify the Pricing Plan values to enhance conversions. As a result, Harish, the Product Manager, decided to bring down the price of the startup and Enterprise Plan. By editing the `pricing.ftd` and updating the existing prices with the new figures, he swiftly implemented the change. As the pricing plan is a **component-based design**, he only needed to adjust the relevant values.

Rithik, the Marketing guy, seized the festive spirit. With fastn, he promptly created a Diwali offer landing page, complete with an image, title, and call-to-action.

Mayuri, the SEO expert, identified a URL redirection for enhanced SEO impact. Leveraging fastn, she introduced the redirection from `/launching-color-support/` to `/color-support/`.

Ganesh, the Design Head, decided to give a fresh look for ACME's website. He revamped the website with a **single line of code**. By removing the `midnight storm` and introducing the `midnight rush` package as a fastn dependency in the `fastn.ftd` file, he updated the layout, colour scheme, and typography of the website.

Since all components in the fastn ecosystem adhere to a unified design system, this eliminated the need for extensive design deliberations and quick development cycle. The integration of fastn's built-in dark mode and responsive design improved user accessibility efforlessly. The most significant advantage was that modifying content no longer disrupted design, enabling swift website development. Furthermore, ACME could now [deploy](https://fastn.com/deploy/) their website on their server, securing control, privacy, scalability, and reduced reliance on external platforms.